Selling a regular home can be quite stressful. Selling a Luxury Residence can be even more stressful as it will likely feature certain custom attributes which can end up giving a Luxury Home more value than others with similar square footage and lot size.
Selling a Luxury home is not something you want to do with a rookie or novice Realtor. The same be said about Realtors who have been selling luxury homes for numerous years and no longer have the updated information a younger Realtor may acquire. It is important that the proper steps are taken to ensure the home is sold in a timely fashion and for a fair, market value price!
Lets look at several tips you may want to consider when selling your Luxury Residence.
The Price is Right
Pricing is so very very important. Pricing a home correctly, from the beginning, is so very important. This goes for both selling a $100,000 home or a 1.5 million dollar luxury home! Its common to find the mistake that is made is hiring the real estate agent who suggests the highest price and in the luxury home market. It’s extremely important that a luxury home is priced competitively or aggressively from the beginning to attract buyers from the beginning. This often leads to multiple offers in a good market or proper amount of exposure and views as potential buyers who are serious wont be scared off by an “out in space listing price.” It is more common for a luxury home to sit on the market for longer than a lower priced home, however, a luxury home does not have to sit on the market if priced properly from the beginning!
To ensure the price is right, I can provide you with a Taylormade CMA and show you in person your competition, recent sales and current statistics of home in your area and price range.
Get Connected With A Top Luxury Realtor® In Your Area!
Print advertising and direct mailing should still be apart of any real estate agents marketing plan/system.
The internet, however, has significantly changed how consumers shop. Over 95% of potential buyers now find their homes online! Use the internet to the best of your ability as it is your NUMBER 1 TOOL to market your home! Make sure your Luxury Realtor understand the inner workings of PPC and SEo. Many home buyers are shopping on their tablets and mobile devices and getting that exposure in an inflated market can mean the difference of lots of money in your pocket!
High Definition Photos, Videos and Drone Footage are Very Important When Selling a Luxury Home
Would you market a porsche the same way you would market a pinto? Dont use the lazy slobbish marketing tactic. Often the movies and pictures are the first thing potnetial buyers see when considering your home. Get an agnet who will get you professional photos and videos.
Real Estate isnt the same it was 10 years ago. Prices are ever increasing and techonlogy is changing so rapidly its hard for older Real Estate Agents to keep up with the changing times. Get someone with years of experience but also young enough and motivated enough to market your home better than anyone else. Call Ryan Taylor today for a speedy response.
Is It The Right Time To Sell?
Selling a Luxury Home can be timed right. Each Luxury Home has its own special attributes which help sell the home and time of year or where the current market can play a huge role in how much you get for your home. For example, homes with out door pools sell best in the summer when it is nice and hot out. Playing out the market can be tricky. Timing the market can be difficult in BC as it if every changing and so many people are worried a bubble will burst. Ask Ryan what is current listed for competitition, what the recent sales are and what statistically the market looks like it will do for an educated listing price.
Are The Location & Lifestyle Being Portrayed Correctly?
Luxury homes are often luxurious because of their location and lifestyle. If your luxury real estate is part of a development which includes a clubhouse or yacht club privileges, you can bet its important they are being showcased in the listing information. This is another reason why utilizing video or virtual tour when selling a luxury home is a great marketing tool as it is a very good way to present a homes location as well as the lifestyle.
Staging with Purpose Helps Sell Luxury Homes
Staging can make a huge difference in selling your home for top dollar. Most of what you need to know can be found on the internet when googled. However we like to present our referred staging specialists when listing a Luxury Condo or Home.
Staging a home helps maximize sale price as potential buyers will have help seeing the homes full potential. If there is an outdoor BBQ, is it staged so that potential buyers can imagine their summertime parties? A luxury home with an over-sized formal dining room should have elegant place settings with fine china at each place setting to help a buyer envision what their fine dining parties may look like.
Contact Ryan for more info on professional Luxury Real Estate Marketing.